Saturday 19 July 2008

Dhiraagu: Scraping the bottom of the advertising bucket


Oh my, how the mighty have fallen. I knew the advertising wars between Dhiraagu and Wataniya had become really ridiculous, but now it’s become quite tasteless too. Taking a ‘Superman Returns’ poster and doing a really lame ‘paint-over’ job over it in Photoshop and calling it an advertisement is a new low, even for Dhiraagu. Were they really hoping no one would see through the amateurish Photoshop work?

I’m inclined to think that the er... ahem, 'advertisement' must have been made by a relative of a Dhiraagu bigwig so the marketing team had no say in the matter. Why else would something this grotesque make it to giant posters all over Male’?

13 comments:

  1. This comment has been removed by the author.

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  2. I thought the ad looked familiar, now I know why. copying something is fine as far as i'm concerned but should make sure its good qlty too. the one on majeedhee magu looked terrible.

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  3. Whoever approved this lame ass advertisment from marketing should submit his/her resignation tomorrow.

    As for me, I will quit working for Dhiraagu tomorrow. Such a shame!

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  4. what the hell is wrong with you guys? why dont you pick on other service providers? why do you always pick on dhiraagu?

    I bet the dude at ROL is not any creative either. ROL Ads sucks big time. Pick on they will ya.

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  5. well at least the guy in ROL has originality which is more than we can say for the guy in Dhiraagu... hehe...

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  6. Is it a bird? Is it a plane? No, its Dhiraagu-Man! Soaring ever so high yet crawling at the same time!

    Dhiraagu sure is lucky they don't operate anywhere else in which case they wouldn't only have to endure the humility of lame marketing efforts but several high profile lawsuits for gross infringement of international copyright laws. For their originality (in creating the dumbest piece of advertising to have ever amused me) I applaud both their marketing and legal departments.

    What's next? The guy in the Asters' commercial in a Batsuit bearing Dhiraagu insignia? Get to it, you marketing mavericks!

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  7. YESS!!! fucking lowlives. and fucking bastardized advertisments from all of them ROL, watthefuckniya, dhiraagu u name it. love the 'blowjob girl' ads of ROL.. with the creepy openmoutehd girl wid de the sunglrasses.

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  8. I knew that Dhiraagu always followed Wataniya. Previously there was an ad out by Wataniya that was a direct copy too. Now as usual Dhiraagu simply decided to follow. Anyways Wataniya has really improved there adverts, specially the ones they did last Ramazan with the watermelons..guess Dhiraagu will soon follow again..until then we just need to keep puking at these grotesque excuse for an ad

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  9. i cant believe this you guys talking only abt Dhiraagu, i know its the biggest Company whatever they do will be much noticable. but copying is has become a trend now. ROL is of the party doing copying thats also form the local parties yeahh? Aaachaaa from WAtaniya, round unit with orangis shades form Dhiraagu ' FREE internet connection" ... Wataniya had exactly the same sometimes back .... sooo i dun see any problem in this as all the designers in MAldives do copy form each other most of them they work for money not for quality i guess. sorry to say guys.

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  10. Come on guys give Dhiraagu a break. It is because of the following reasons as to why they cant use a better visual or a human model;

    1. He/She might steal 1 million Rufiyaa or get away with the Dhiraagu safe. Superman would surely not steal from them. He will protect all the money they've collected from us.

    2. Dhiraagu previous girl models suddenly started appearing naked on various websites (prepaid girl and you know the rest, ahem.) Superman is already wearing his underwear outside. Maldivian guys surely wouldnt want to see him naked.

    3. How can they come up with a new visual for everytime they increase speed? They started with 56k, and now its 4Mbps. Its like birthday parties you know.. By 5th, it wears off..

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  11. woah... a whole lot of fucktards commenting on here...

    dhiraagu sucks wataniya sucks ROL sucks. we dont have the choice of choosing the better service. we can only choose that which sucks less.

    i bet my little niece can photoshop better than that. and fuck whoever said that copying is ok. fuck you sideways.

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  12. what is with the blood shot eyes of dhiraagu's take on supes? if we were to jump to conclusions, one could say our caped heroe gets his boost from some sort of drug.. then again we would not say such a nasty thing right? he was probably up all night chatting with his relatives back in krypton(or whatever) thanks the dirt cheap call rates offered by dhiraagu. what a great poster... so many ways to interpret it.

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  13. What the shi* is dhiraagu doing with my fone bill... they are charging my free numbers tooo... Shitty reallyyy

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